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Social Media for Business - What does success look like?

In this one of a kind masterclass, we explored the question of what success on social media for businesses actually looks like. Taught by the BBC's Digital Media Lead, this masterclass took a deep dive into the innovative use of social media and how this can be adapted from sector to sector.

Social media opens the door to a world of possibilities. But while the world watches social media stars, celebrity gossip and memes, using social media effectively for business looks very different. 


  • Why should your business be on social media?
  • What does your customer want from your social media?
  • What level of resources should you commit to your social media channels?
  • What are the hidden dangers for your business on social media?


These are questions every business must look at critically and answer.  


In this one-off masterclass, a leader in Digital Media, Mohammad Ziyadah analysed case studies of businesses who have used social media successfully. 


He looked at examples from a variety of industries to explain how their innovative use of social media built their profile and helped grow the business into a success. 


The delegates had the opportunity to discover what each business did, why we can consider it successful and what we can learn from their example. This masterclass provided the inspiration as well as toolkits to make the best use of their social platforms and move forward with their business strategy.


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